SUNO(Shop Suno at ifchic.com) offers a sneak peek of its new collection with the main theme of something private and exclusive. The women’s luxury lifestyle brand is making a collection for empowered, confident, and independent women and the result is quite overwhelming. The New York-based label is making a statement among influential women in society with the likes of Beyonce, Taylor Swift, Reese Witherspoon, Kerry Washington, Gwyneth Paltrow, and no less than the First Lady Michelle Obama. Nonetheless, the brand’s duo Max Osterweis and Erin Beatty decided to dial down and stay below the radar for its buzz machine and it’s a refreshing decision.
SUNO Spring: Better Up Close than On the Runway
According to most fashion critics, the spring collection from the brand is much better when you look into it up close, appreciating its textured silks and the delicate, dainty jacquards. The latest garments from the brand are all equally amazing, feminine, and empowering, but don’t need to be on the runway to get the promotion and buzz it deserves. There’s no need to make some noise because the radicalism and boldness of the garments are enough to give the label the PR they need.
Personal Clothes for Personal Fashion Taste
SUNO is taking an unexpected route as the brand turned from the limelight to a more intimate and up close by appointment show of their collection. The brand’s Erin Beatty said the main goal is to make and create clothes that are still in the topmost scale for quality but would feel more personal. The intimacy and cozy feel of the pieces are shown in each and every garment that is included in the collection.
Luxurious Fabrics are Still In
The brand still takes pride in the textured silks, the cozy wool, or the dainty jacquards but this collection is more on the not too flashy notes and details. You can see the toning down of the aesthetics which is not quite like the SUNO trademark. Nevertheless, the collection is still true to its core of offering radical designs and bold statements for today’s independent and confident women.
The Unassuming Aesthetics
The unflashy and simplistic detailing of the SUNO garments in the collection is shown like in the tie-back closure of the blouses, the delicate crystals sprayed in neutral tones, and the paillette embellishments that simply accentuate the sundress without making it too bold and loud. A more personal and intimate undertone is shown in the signature Mary Cassatt wood-block prints that are the driving force and motivation of this collection. There are gorgeous pastel prints that are integrated on the soft domestic scenes for the design as well as the graphic floral placement prints that are the basic framework of the day dresses.
SUNO uncovers a brand new world of aesthetics far from its bold and colorful aesthetics for its previous collections, while staying true to the captivating prints and design aesthetics. The brand goes from on the streets to something more personal and understated tones and this is still working like magic.
pookadroid.wordpress.com 